RULES AND IMPORTANCE OF SOCIAL MEDIA OPTIMIZATION

SOCIAL MEDIA OPTIMIZATION

what is SMO ?

     Some call it social media optimization. Others refer to it as search marketing optimization. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.

SOCIAL MEDIA OPTIMIZATION

IMPORTANCE OF SMO IN DIGITAL MARKETING

        In the present scenario SEO has become an important part of business strategy. Today SEO has opened new ways to take your business at the top level and continuing that success. It is a strategy which helps you to take your brand among the toppers of the major search engines like Google, Bing, Yahoo, etc. SEO is a wide subject which involves multiple elements to take your brand at the top. It helps you to create and represent online reputation, manage brand, SMO services, marketing, and a lot more.

IMPORTANCE OF SMO

      Digital marketing is a very vast subject, but here the focus is SMO. Now let’s come straight to the point  what is Social Media Optimization (SMO)? Social Media Optimization (called SMO in short) is the processthat which focuses on increasing the awareness about the business or the product/services by using various social media channels and communities to create viral publicity. There are multiple ways of promoting your brand, product, and business, but SMO is a very simple approach which is helping people out to convey their business and brand.

It is a more sophisticated way to empower and amplify your impression among the mass. It allows you to create your own “rave” about your business and pass it in the social group. It helps to create powerful insight and key factors about your product and business. It adds a lot more weight in your marketing strategy and engages relevant social audiences. Today social shares contribute a lot in calculating the ranking. Google uses a search algorithm to calculate the rank depending on various factors.

This new digital age ignores most of the forms of advertising and considers them an intrusive tool in their online experience. But they are very fond of social media tools and apps like Facebook, Twitter, LinkedIn, YouTube, Pinterest, Tumblr, etc. So people are using social networks because of their growing importance. It helps you to strengthen your brand value and visibility, and come close to your potential customers. But there are some important points and rules which you need to take care before reaping the benefit of SMO: 

1) It enables your business to become more active on search engine. It provides you the flexibility to share your brand value and create immense visibility.

2) It lets you to be more interactive with your direct and indirect contacts. It makes the productive use of social platform. Today all the social apps and sites have a huge scope and above all it helps you to create and share informative contents.

3) It helps in increasing online visitors who do have interest in your product and services.

4) SMO is about creating shareable content and determining the content according to the preference of your audience and share it across different social media platforms.

5) Every business is rewarded with some response for their engagement like “Liking” or “Tweeting” or “Sharing” or “Comment”.

6) It allows you to syndicate articles to other platforms or partners, such as Slideshare or Scribd.

7) It helps in increasing potential ranking right away or succeeds in the vast collection of web user network.

SMO benefits you and assist to create top quality back links via exact count of networking profile

5 RULES OF SMO OPTIMIZATION

1) Increase your linkability – This is the first and most important priority for websites.  Many sites are "static" – meaning they are rarely updated and used simply for a storefront.  To optimize a site for social media, we need to increase the linkability of the content.  Adding a blog is a great step, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.

2) Make tagging and bookmarking easy – Adding content features like quick buttons to "add to del.icio.us" are one way to make the process of tagging pages easier, but we go beyond this, making sure pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag our pages first on popular social bookmarking sites (including more than just the homepage).

             

RULES OF SMO OPTIMIZATION

3) Reward inbound links – Often used as a barometer for success of a blog (as well as a website), inbound links are paramount to rising in search results and overall rankings.  To encourage more of them, we need to make it easy and provide clear rewards.  From using Permalinks to recreating Similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you

4) Help your content travel – Unlike much of SEO, SMO is not just about making changes to a site.  When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.  

5) Encourage the mashup – In a world of co-creation, it pays to be more open about letting others use your content (within reason).  YouTube's idea of providing code to cut and paste so you can imbed videos from their site has fueled their growth.  Syndicating your content through RSS also makes it easy for others to create mashups that can drive traffic or augment your content