SEARCH ENGINE OPTIMIZATION - IMPORTANCE AND MARKETING STRATEGY

SEARCH ENGINE OPTIMIZATION (SEO)

what is SEO ?

          SEO stands for “search engine optimization.” All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

SEARCH ENGINE OPTIMIZATION

                                

IMPORTANCE OF SEO IN DIGITAL MARKETING

      Seo is really an integral part of digital marketing. It is responsible to take your website visibility to a higher position and keep you up above all your competitors. It increases website visibility, user traffic, conversion rate, and ROI. A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. We will focus on its important and necessity in digital marketing in this article. But before that, let me make you familiar with digital marketing, Seo, and related terms.

Digital marketing is a vast marketing technique which includes many other marketing tact. It is a marketing tact used to promote a brand, product, or service through digital technology, like: email, mobile, TV, radio, etc. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of digital marketing. Digital-marketing is not all about selling and purchasing of products and services. It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc.

SEO IMPORTANCE

SEO AND DIGITAL MAEKETING STRATEGY

   Forget what you think you know about SEO and start thinking about it as an ever-evolving field. As users’ behaviors and search engines’ capabilities develop over time, standard come and go in the blink of an eye.

    Assuming you can skip SEO and just 'wing-it' might keep you from reaching your full business potential.

    It’s not just the online marketing industry that’s evolving; your business’s industry is also maturing. So when it comes to SEO, you really can’t “set it and forget it.” You need to be monitoring and tracking how well everything is working so you’re always one step ahead of the competition.

  Here are a few points you need to consider when working out an SEO strategy

SEO STRATEGIES

WHY SEO IS IMPORTANT ?

In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

    Search engine optimization is essential because:

• The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions.

• SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.

• Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

• SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.

• SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.

• SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

ROLES OF SEO IN DIGITAL MARKETING STRATEGY